Public diplomacy is the conduct of foreign relations directly with the average citizen of a country, rather than with officials of a country’s foreign ministry. Embassy Bern’s public affairs section, with experienced and motivated American and local staff, builds public understanding and support in Switzerland and Liechtenstein for America’s goals in the world. We share our message via television, radio, newspapers, the web and social networking media.

We also conduct people-to-people exchanges, where American experts, authors, artists, educators, and students interact with their peers here.